Search Engine Optimization

Search Engine Optimization

Search Engine Optimization, defined as the use of various techniques to improve a web site's ranking in a search engine and thus attract more visitors.
Even if your website is designed in a very appealing manner it would be useless if people could not find it; creating a search engine friendly website allows users to flow from a search engine to it.

SEO advantages:

  1. Gain more traffic
  2. Increase brand awareness.
  3. Gain market power; a high site ranking is synonymous with expertise and authority.